ABOUT


My name is Katie Orchard.

I'm an artist from New York, and I've been living in San Diego since 2012.

I’m a Product Manager and Content Manager for a small/medium sized SaaS (software as a service) agency that focuses on the medical and legal industries, located in San Diego, CA.

Photo by the amazing  Cameron Derby Photography

Photo by the amazing Cameron Derby Photography

Art Life

The first time I picked up an oil pastel, which is like an oil paint in a crayon form, was on accident. They were lying around in my art room in middle school when I didn't feel like painting with acrylics or drawing with charcoal. I honestly can't remember when I got my first set of oil pastels either, it just feels like I've always had them. 

Oil pastels became my escapism when I had a problem that I didn't know how to solve or for those transitory moments in life when I didn't know what to do next. 

In college, while brainstorming over whether I should transfer out of the physics department and try another major, I painted Yoda scratching a record on a turntable (not my original concept). When I lived in Brooklyn and realized the borough had changed drastically from when I was growing up, I painted tulips and fish and outdoorsy things. And when I moved out to California, I painted everything else from a dirt bike after a ride, Carmen Miranda in La Catrina makeup, bubbles floating past a galaxy, a lion wearing his crown, and of course, Leia and Han Solo. 

Throughout the process of creating one of my oil pastels, my brain goes into autopilot similar to a Tesla. It's not just autopilot, the car is driving and seems to be almost conscious, but I can sit back. I currently work as a Product Manager, developing new internet products internally and externally for an internet marketing company, and I can feel my brain work all day. It's like I sit down in a vintage car with a manual transmission and no cruise control and start on my 8-hour drive to my paycheck, navigating through cities and backroads, trying to find the best path for our production team to follow in. It can be fun but at the end of the day, it's work.

When I paint with oil pastels, a quiet, compelling, and refreshing bit of my brain lights up and takes over. It's what I imagine Ubering in a self-driving Tesla would be like if the destination was created by Tim Burton or Guillermo del Toro in the style of Van Gogh or Cézanne (depending on what the intent of the oil pastel was). 

I love painting with oil pastels because it reflects a view of the world, through my own eyes, that I don't see on a regular basis. It shows me humor and movement and a more saturation future. Oil pastels are both my escapism and my expressionism.

Work Life

I am a proactive, young professional who has been managing two departments at Einstein Industries. (#coverletter)

As the Product Manager, I have managed a small team of designers, writers, and engineers to develop a package of websites, original SEO-driven organic content, and a syndicated content library for clients in the medical and legal industries with the intention of lowering the bar of entry for practices with smaller budgets and increasing the brand value of our clients. Our main product for this has been Forever Websites.

As the Content Manager, I have been able to work one-on-one with a team of writers, editors, and content coordinators to develop the content in our syndicated libraries, with an average of 20 syndicated pages through production per month outside of the organic content developed for clients each month. Both teams that I managed worked together to develop a set of content models to improve efficiencies when developing organic content. With our teams, we’ve revolutionized how our company views using rich media throughout websites and how we develop copy.

REALITY

But at the end of the day, creative concepts for music videos, scenes from a screenplay I haven't written yet, or visions of oil pastels that I need to paint fill my thoughts. Ideally, I'd like to fill my career with projects in both product development and the creative media fields. 

If you'd like to work together on a project, contact me with a description of the project, timeline, and budget.

Well, that's enough about me. 


You can find my work on Music Zirconia's website and Youtube Channel:
www.MZTributeBands.com
MZ Tribute Bands Youtube Page

and on Rock and Roll San Diego's website and Facebook:
www.RockandRollSanDiego.com
Rock and Roll San Diego Facebook

I've also redesigned a site through Squarespace for musician Ariel Levine that coincided with his album launch:
http://www.ariellevine.com/