My name is Katie Orchard.
I'm an artist from New York, and I've been living in San Diego since 2012.
I work as a Product Manager and Interim-Content Manager for Einstein Industries, an online marketing company in the health care and legal fields.
The first time I picked up an oil pastel, which is like an oil paint in a crayon form, was on accident. They were lying around in my art room in middle school when I didn't feel like painting with acrylics or drawing with charcoal. I honestly can't remember when I got my first set of oil pastels either, it just feels like I've always had them.
Oil pastels became my escapism when I had a problem that I didn't know how to solve or for those transitory moments in life when I didn't know what to do next.
In college, while brainstorming over whether I should transfer out of the physics department and try another major, I painted Yoda scratching a record on a turntable (not my original concept). When I lived in Brooklyn and realized the borough had changed drastically from when I was growing up, I painted tulips and fish and outdoorsy things. And when I moved out to California, I painted everything else from a dirt bike after a ride, Carmen Miranda in La Catrina makeup, bubbles floating past a galaxy, a lion wearing his crown, and of course, Leia and Han Solo.
Throughout the process of creating one of my oil pastels, my brain goes into autopilot similar to a Tesla. It's not just autopilot, the car is driving and seems to be almost conscious, but I can sit back. I currently work as a Product Manager, developing new internet products internally and externally for an internet marketing company, and I can feel my brain work all day. It's like I sit down in a vintage car with a manual transmission and no cruise control and start on my 8-hour drive to my paycheck, navigating through cities and backroads, trying to find the best path for our production team to follow in. It can be fun but at the end of the day, it's work.
When I paint with oil pastels, a quiet, compelling, and refreshing bit of my brain lights up and takes over. It's what I imagine Ubering in a self-driving Tesla would be like if the destination was created by Tim Burton or Guillermo del Toro in the style of Van Gogh or Cézanne (depending on what the intent of the oil pastel was).
I love painting with oil pastels because it reflects a view of the world, through my own eyes, that I don't see on a regular basis. It shows me humor and movement and a more saturation future. Oil pastels are both my escapism and my expressionism.
At work, I manage around 50 accounts of content subscription, working with a team of designers, writers, editors, engineers, and salespeople.
In March of 2018, I was a part of my first product launch.
Starting in the summer of 2017, I assisted the Director of Product Development to create a new type of website and content library that provided a new marketing strategy for our salespeople and opened up a new market of clients for our company.
After I helped the Director plan out the goals of our new product, Forever Websites, I worked with designers and engineerings to design and develop all of the new software assets and I worked with writers and editors to restructure our approach to delivering our content. With a two-week overtime sprint to the date of launch, we met our deadline. Since then, we have launched successful additions and upgrades to our content libraries every month.
But at the end of the day creative concepts for music videos, scenes from a screenplay I haven't written yet, or visions of oil pastels I need to paint fill my thoughts. Ideally, I'd like to fill my career with projects in both product development and the creative media fields.
If you'd like to work together on a project, contact me with a description of the project, timeline, and budget.
Well, that's enough 'I's on one page for self promotion.
I've also redesigned a site through Squarespace for musician Ariel Levine that coincided with his album launch: